HEARTS ON THE MOVE: UZBEK WOMEN’S PROGRAM USES HOLIDAYS TO SHARE THE GOSPEL
Touching the Cultural Heart to Share the Spiritual Message
Every culture has its own special occasions and these celebrations provide a strong link to the hearts of its people. For instance, Americans don’t have to be Christians for festive decorations and traditional carols to evoke a deep emotional response at Christmas. This is the cultural heart, and when we create programming to touch it, GHM gains deeper access into the lives of our viewers.
Utilizing this principle for the latest season of Shukur Aytaman (I Am Thankful), our Uzbek Women’s Program, the theme for nearly every episode was an Uzbek holiday. Each holiday opened the door for a spiritual lesson. For instance:
- Teacher’s Day allowed us an opportunity to introduce Jesus Christ as the Greatest Teacher.
- Ramadan, a time of personal sacrifice, led to a discussion of the sacrifice of Christ on the Cross.
- International Women’s Day was a perfect chance to discuss the role of women according to God’s Word.
Guests from Around the World
One of the biggest challenges for our programs is lining up our guests. In the past we have tried to focus on featuring Uzbeks, primarily because Uzbekistan has been a very politically shuttered society. However, the new president has indicated an interest in opening the door for outside influences, which allowed us to cast our net further for potential guests. This season’s line-up has a definite international flair–and Umida, our host, even wore jeans on one of the episodes, a real no-no in the past.
In conjunction with this, we changed our format a little. Before when we’ve featured guests who did not speak the language, we would dub their conversations into Uzbek for airing. This time we allowed our co-host Feruza, an accomplished linguist, to translate the conversation into Uzbek on the spot. We tried it as an experiment in our first take and were thrilled with the results. The conversation seemed to flow more naturally, so we used this method for the rest of the shoot.
We were pleased to have several Uzbeks in our line-up, but also very glad to have the opportunity to include a Mexican, a Russian, a Kuwaiti, and an American. It was truly an international cast.
Join Your Heart to Ours
By partnering with Global Heart Ministries, you are helping to Fulfill The Great Commission in this generation. Together we can bring the light and the truth of Jesus Christ right into the living rooms of every deceived child, every oppressed woman, and every hurting home. This is our message. This is our call.
We invite you to join this vision as a volunteer, a prayer warrior, or a financial donor. Contact us today by phone or email. Let us know how you’d like to partner with us as we reach out to the Most Unreached Regions of the World.